The Pearl Essays - The Pearl, Literature, Film, Cinema Of Mexico

The Pearl Essays - The Pearl, Literature, Film, Cinema Of Mexico The Pearl Character Analysis of Kino from The Pearl Kino, a character from the story The Pearl, is a prime case of a creating character. From the beginning all the way to the finish, he grows radically. Toward the start, he was thoroughly considered to be a decent faithful spouse yet as time went on he turned into a narrow minded, ravenous individual who might do anything for cash. At the point when the story started Kino appeared to be a decent spouse who needed just to have the option to help his family. After a scorpion had stung Coyotito, Kino implored that he would discover a pearl not to turn into a rich man however with the goal that he could pay the specialist to mend the child, as he would not work free. After Kino had spent long hard hours looking through the sea depths, he at last found the pearl he had worked for. From the outset when he discovered it, he just needed to pay the specialist to fix Coyotito. Anyway as time passed he suspected of the considerable number of things that he could procure with the cash structure the pearl and started to create insatiability and narrow-mindedness. At the point when individuals asked him what he would purchase since he was a rich man, he rushed to list a few things that rung a bell. One of these things was a rifle. Kino needed a rifle since he needed to show control over the remainder of his town. At the point when Kino took the pearl to the pearl purchasers to sell, he was offered one thousand pesos. Kino declined that offer guaranteeing that his pearl was The Pearl of the World. By responding in such a way he once more exhibits his avarice. It isn't tied in with sparing Coyotito any longer, for he is as of now feeling great, it is presently about the cash. Albeit one thousand pesos was more cash than Kino had ever observed he requested that he would get fifty thousand pesos. Later in the content, Kino finds Juana attempting to pulverize the pearl, making Kino become irate, and brought about him beating her. Despite the fact that Juana was in especially torment she acknowledged the beating as though it were a discipline and remained with Kino. Some time later Kino was assaulted by another man who needed the pearl for himself and guarded his pearl by killing the man. It is around this point in the story where Kino shows his most noteworthy purpose of eagerness and childishness. At the point when Kino prepares to assault the trackers Coyotito lets out a cry arousing one of the resting trackers. The tracker on watch portrayed the cry similar to the call of a child, nonetheless, the tracker who had simply awaked depicted it just like a coyote. The tracker careful at that point lifted his rifle and fired toward the sound. This started the deadliest of breakers in Kino, which diverted him from an ordinary man into a fearsome, wild, machinelike man murdering everything in it's way. At the point when Kino came back to the town he took a gander at the pearl and started to understand the impact it had on him, his family, and his town, and chose to toss it once more into the sea where it originated from. Kino has addressed an enormous cost to learn such a significant exercise, that we ought not let covetousness and our need for something to beat us and let us dismiss the significant things in life, for example, family, wellbeing, and life itself.

Operating Procedure Essay

Presentation Neighborliness the board is having the option to deal with the connection among visitors and hosts. Likewise this is a demonstration or practice of hospitability.It incorporates the gathering and diversion of visitors, guests, or strangers,resorts, participation clubs, shows, attractions, exceptional occasions, and different administrations for explorers and travelers. The Hotel and Restaurant Management Industry must have Standard Operating Procedures (SOP) to control them in their everyday business activity. A SOP is an archive which portrays the consistently repeating tasks pertinent to the nature of the examination. The reason for a SOP is to do the activities method effectively and to do exchanges activities over and over in a similar way consistently. In addition, a SOP manual ought to be accessible at the working environment consistently. This fills in as a mandatory guidance and manual for each client. Deviations from this directions ought not be permitted and the conditions for these ought to be recorded including who can give authorization for this and what precisely the total methodology will be. The first duplicate of the manual should rest at a safe spot while working duplicates ought to be verified with stamps and with marks of approved people spoke to by the organization. These SOPs are nitty gritty clarifications of how an arrangement is to be executed in the organization. The principle contrast between a SOP and an arrangement are subtleties. A successful SOP imparts who will play out the assignment, what materials are important, where the errand will occur, when the undertaking will be performed,and how the individual will execute the assignment. Beside the various sorts of Standard Operating Procedures the manual provides,It ought to likewise give guidelines for security insurances in utilizing gear, research center instruments, machines and so forth. In addition, for wellbeing and security of the clients (representatives), SOP might be ordered further to: 1.) Fundamental SOPs †these give directions how to make SOPs of different classes. 2.) Methodic SOPs †these portray a total testing framework or technique for investigation.(this incorporate SOP for wellbeing safety measure †standardâ procedures for working instruments, mechanical assembly and other gear; and SOP for expository strategies †readiness of reagents, getting and enlistment of tests, for quality affirmation and for achievingand how to manage objections). Security and prudent steps are fundamental partsin the establishment of building and including the food business with regards to food getting ready, food cooking and food handling. Additionally, it should give wellbeing and security in the administration of individuals. It ought to recognize perilous exercises, forestalling it by methods for doing everything that is required. Our theory study centers around the standard working systems in the kitchen research centers at Adamson University. These will enable the college to additionally improve its methodology for wellbeing and security prudent steps for the understudy clients of the kitchen research facility. Foundation The field of work and investigation of the calling of people the board in inns, cafés, and different foundations are in the neighborliness and the travel industry is known as friendliness the executives. Our proposal will examine and include the field of medical clinic industry the board of the standard working methodology for security and prudent steps. Cordiality the executives business has its own decent variety, for example, when individuals go out to go in better places, register to inns, hang out and eat at various cafés, watch film long distance race at any film place, and unwind at bars or music bars of differentplaces. Cordiality the board manages the organization and oversight of the works and activities to know the various needs and changes in making and composing the SOPs in the distinctive business puts that require client care and neighborliness management.Furthermore, it needs a human force identifying with the physical limit of individual to deal with such administration. In our investigation, it won't just showcasethe security and careful steps of kitchen research facility perils yet additionally point the upgrade of the living limit of each included individual straightforwardly associated in the handling and activity of the lab kitchen of Adamson University. A few models introduced of the dangerous exercises are mishaps in the kitchen and in the use ofâ kitchen gear like cut from blades or slicer. It incorporates likewise nature where it occurred, it influences the completing of intercession like slip and falls on wet floor coming about to wounds or wounds. The proportions of the wellbeing and safeguard of understudies and educators while in the kitchen research center ought to be seen consistently. Security is a methods for evasion or anticipation identified with the commitment in mishap or undesirable situation. Security must be instructed as a way and part of the lives in the way of life of business. Theoretical FRAMEWORK This theoretical system centers around the appraisal of the standard working methodology in the kitchen lab of Adamson University Hospitality Management Departmentas saw by Hospitality Management Students and Faculty individuals from Adamson University. The segment profile of the respondents and the perception of gear, instruments, legitimate planning, getting and returning of apparatuses, appropriate capacity of devices and hardware in stockrooms are the reliant factors. Utilizing each poll, the specialists had the option to decide if the standard working techniques inside the kitchen labs of Adamson University had a major effect as far as the wellbeing of their understudies and teachers. Calculated PARADIGM Figure 1. Title? The figure shows the calculated worldview of this examination dependent on the Input, Process and Output (I-P-O) component. The Description in the contribution of the SOP introduced the evaluation of the Kitchen Laboratory of Adamson University Hospitality Management Department. As far as profile of the respondents, elements to be considered in SOP are kitchen manual legitimate execution, gear utilization, accepting and returning exercises, and appropriate stockpiling. The procedure and method, then again, contained the dissemination of poll, completing studies, and performing perceptions. In the last yield, kitchen manual will be introduced and recommended dependent on the poll, study and perception results.

The Good Ones Hitting the Higher Paying Markets

The Good Ones Hitting the Higher Paying Markets One of my first lucrative highlights offered to The Investor for $170 (Six String Stocks, October 2015). I’ve sold others since, including a piece for Catholic Digest that earned $500. I sure didn’t think it was conceivable when I began with $20/article rates. Here’s how I got to higher rates and why you should. Looking through terms Use web indexes to look for some kind of employment, contacts and rules. Use cites (â€Å") to look for explicit terms, less and in addition to signs (â€Å"-â€Å") and â€Å"+†) to incorporate or reject them and reference bullets (â€Å"*†) as trump cards. Incorporate terms like â€Å"pay†, â€Å"rates†, â€Å"$200† and â€Å"guidelines† to burrow for new markets or add terms like â€Å"co.uk† to look through abroad. Attempt different motors like DeeperWeb, DogPile,GigaBlast and DuckDuckGo. Escape the futile daily existence Disapprove of substance plant like paces of $5 per 1, 000 words, in any event, when urgent: Your time is increasingly important somewhere else, and understanding that at an early stage will guarantee that you show signs of improvement rates and more grounded advertises sooner. Going up Numerous business sectors offer low beginning rates, however higher rates or rewards with more introduction and experience. These are beneficial after some time, however don’t put every one of your eggs in just this sort of market. Additionally, consider examining a rate increment with your normal customers/composing markets, yet close to once per year. Trade rates Break into global markets with better trade rates: Yes, you could compose for perusers outside your nation on the off chance that you watch out for breaking news, well known distributions, and nearby eccentricities. Psyche your language: Americans state hood, Brits state cap. While South African-based, the majority of my articles travel to another country (where it’s 13.26ZAR to one US dollar) my first, actually, was offered to FundsforWriters! Pursuing the specialty Highlights and longer-structure pieces regularly pay more; the equivalent is valid for specialty markets.. Yoga Magazine pays $500 for 3,500 words, composing for The Sun Magazine can acquire up to $2,000 per highlight. Fine Woodworking, then again, pays $150 per page. What can just you compose? The pitching procedure A more lucrative component is pitched like some other, yet you can make it simpler Composing on-spec Numerous business sectors, particularly (however not simply) lucrative ones, lean toward a completely finished article over a pitch. Compose on-spec a great deal and you’ll have a higher achievement rate, period. Articles that are dismissed go into what I call â€Å"The Article Pit† and are sold somewhere else, for the most part with minor alters. Arrange your rates Be set up to arrange when a distribution requests that you express your rate first. Answer It requires some investment While better quality highlights pay more cash, don’t anticipate speedy cash. By and large, these pieces can require more research, a few reworks and may require some investment †now and again over a year †from pitch to distribution and installment. Do you have thoughts that could sell? Good luck!

Free Will & Determnation Based On Two Articles Provided By The Client - 1100 Words

Free Will & Determnation Based On Two Articles Provided By The Client (Essay Sample) Content: Student’s Name Professor’s Name Subject DD MM YYYY Free Will and Determination Various experts have differing views on whether the world is predetermined or whether people are the storytellers of their lives. When considering every specific situation, it is crucial to understand every event is an outcome of the previous events and so forth. Moreover, there cannot be any borderline conditions, such as the treatment of the forced events as the examples of the display of a free will since psychological factors are in their turn causal factors. When deciding whether a man should carry out responsibility for his activities, it is useful to view actions as occasions predestined to happen and only anticipate similar circumstances. Therefore, the universe is predetermined, and the concept of free will is an imaginary condition. An important approach to keep in mind when thinking about determinism is to view it as a result of a certain sequence of past incidents which lead to the current outcomes. According to the author, in case determinism defined everything, all the episodes in people’s lives were predestined from the start point (163). Nagel suggests thinking over an example of the sun appearing and disappearing from the sky every day as compared to choosing a cake over a peach (162). If many people explained the first event as something predetermined and inevitable, they though tended to explain the second one as a free will. However, the ideas lying behind both phenomena remain the same, as according to Nagel, the sum of various circumstances, such as the hereditary constitution, different events occurring in one’s life and alike affect one another, influence a particular decision and make it inevitable (163). Moreover, the very process of making decisions is only a continuation of the oc currence predetermined to happen (163). Therefore, every decision or event is predetermined from the beginning. The defender of compatibilism defends a position when a person is free in his decisions. Stace gives an example of Mahatma Gandhi and his starvation to free India (446). The author argues Gandhi could refuse from starvation if he wanted to, so that makes a decision an option. Nagel, when considering the example with a cake and peach, explains people tend to believe they can choose one option over another one at a particular moment with the same set of conditions, in other words, â€Å"just then, as things actually were† (162). However, the key idea people miss is nothing would have changed the decision to prefer a cake to peach just because other conditions would be present at that moment (Nagel 162). In its core meaning, the choice has already been predetermined by the choices made earlier which influenced the decision to eat a cake. People have a possibility to analyze and understand their decisions, but have no access to change their mind as in the case of Gandhi, whose pre destination was already determined by his upbringing, physical peculiarities, character, and political situation in his country and so forth. Therefore, there is no option to modify the course of things since the preceding events influence the subsequent ones. When considering the notion of a choice and responsibility for it one should treat people’s behaviour as an inevitable outcome. As Nagel states if determinism was true, nobody could accuse anyone of any deeds or glorify them. Since everything is predestined, no one has any kind of guilt for the actions he committed. While this type of thinking is not fully applicable to real life, Nagel proposes to view any type of undesirable behaviours, such as frauds, as a natural course of occasions and not to question the guiding reasons of these individuals since one cannot change anything (164). This approach sounds reasonable since there is no call to worry over the consequences; instead, one should accept them and live further. The writer compares attempts to change the course of things to punish a dog for chewing a carpet (164). Indeed, one cannot consider a thief responsible for his actions; instead, he or she may avoid the undesirable future consequences. Therefore, life is predete rmined and there is no need to accuse people; instead, they should face the interpretation of their actions. Nevertheless, there exists another point of view the core concept of which is that one should take moral responsibility and change the course of circumstances. Stace gives a case of a child whose parents punish him for telling lies and in this way try to prevent him from behaving badly (448). Furthermore, the author explains the fear of pain would teach the child to be obedient and therefore, the parents are able to modify their child’s behaviour and the future consequences (448). However, Stace’s arguments do not question whether the parents’ deeds are in their own nature predetermined. The idea that taking moral responsibility changes the outcomes is not reliable since it itself is a result of the latter sequence of events. The parents, in turn, received their own type of upbringing, which contributed to the corresponding upbringing of their child. Moreover, other factors come into play, such as the environment the child grows up in, his friends, character and many others. Therefore, moral responsibility cannot negate determination and falls under its influence. The defender of compatibilism differentiates decisions from determination. Stace argues the key characteristics differentiating the free will from predetermined conditions is that individuals carry out the former one because of their desires, motives and various psychological reasons (447). Moreover, they perform the latter ones, which the writer calls unfree acts, due to the physical forces and any kind of outside stimuli which the agent cannot control (Stace 447). However, the philosopher acknowledges there are confusing situations when it is hard to define exactly whether a free will comes into play (Stace 447). Stace propose...

Drug Testing Welfare Recipients Should Not Be Drug Tested

Drug Testing Welfare Recipients To test or not to test has been has been the question at hand for many states that are dealing with whether or not to pass the law that welfare recipients should or should not be drug tested in order to receive assistance from the government. Florida was the first state to mandate the law in 2011 and thereafter twenty four other states in the last year have also passed this law with our own state of Oklahoma being one of them. Although alcohol is legal it is abused far more than marijuana or hard core drugs, According to the 1996 study by the National Institute of Alcohol Abuse and Alcoholism the differences between the proportion of welfare and non-welfare recipients using illegal drugs are statistically insignificant. Although some states have decided to pass the law for welfare recipients in order receive government assistance, I believe it’s ineffective to drug test these welfare recipients in order to receive their benefits. Welfare in the United States commonly refers t o the federal government welfare programs that have been put in place to assist the unemployed or underemployed. Help is extended to the poor through a variety of government welfare programs that include the Women, Infants, and Children Program which is referred to as WIC, Medicaid, and Temporary Assistance to Needy Families commonly known as TANF and Aid to Families with Dependent Children. Drug testing welfare recipients is negative because drug tests performed onShow MoreRelatedDrug Testing : A Controversial Issue Right Now1439 Words   |  6 PagesRUNNING HEAD: Mandatorily Drug Testing Welfare Recipients Does More Harm Than Good Mandatorily Drug Testing Welfare Recipients Does More Harm Than Good Clare M. Pitlik Marist High School Author Note First paragraph: Introduction to history of drug testing welfare recipients Second paragraph: Explains why drug testing welfare recipients is unconstitutional Third paragraph: Explains why drug testing welfare recipients is costly Fourth paragraph: Rebuttals Fifth paragraph:Read MoreShould Drug Testing Welfare Recipients? Essay1707 Words   |  7 Pagesuse of drugs is an immense problem in today’s society. The big question is, is it a problem within the welfare system? Drug use isn’t just a problem of poverty; it’s found among all groups and classes. As said in Jamelle Bouies article, The Myth of Drug Use and Welfare, â€Å"The myth of welfare recipients spending their benefits on drugs is just that—a myth. And indeed, in Utah, only 12 people out of 466—or 2.5 percent—showed evidence of drug use after a mandatory screening.† Drug testing welfare recipientsRead MoreWelfare Drug Testing Essay1383 Words   |  6 PagesWelfare Drug Testing Trevor Brooks, SOC 110 11/09/2011 In today’s America, government aid is highly depended on. The US government has spent $498 billion dollars this year on welfare alone. The state of Tennessee has an average of 250,000 residents on welfare and has $3 billion dollars this year alone. To help cut costs and help tax payers, 36 states, including Tennessee, have proposed a bill to drug test all welfare recipients. Since the beginning of the year, the welfare rateRead MoreWelfare Recipients Drug Tested1311 Words   |  6 PagesThere has been an ongoing controversy as to whether welfare recipients should have to have drug testing done. Drug testing will ensure that recipients will not abuse the money they’re given by the government. Having people on welfare take drug test is advantageous because it could save the system money, it would help social workers identify children who are around drug abuse, and it would deter people from purchasing and using illegal drugs; however, it does have a downside such a s people who areRead MoreThe Welfare Recipients Should Not Be Drug Tested907 Words   |  4 Pagesstates that are dealing with whether or not to pass the law that welfare recipients should or should not be drug tested in order to receive assistance from the government. Florida was the first state to mandate the law in 2011 and thereafter twenty four other states in the last year have also passed this law with our own state of Oklahoma being one of them. Although alcohol is legal it is abused far more than marijuana or hard core drugs, According to the 1996 study by the National Institute of AlcoholRead MoreShould Drug Testing Welfare Recipients?1679 Words   |  7 Pageswho test positive for drugs should be able to receive welfare. It was an argument that flooded social media, arguments filling comments with opinions. It is a subject that continues to be discussed within our peer groups, our communities, and our states. This paper will discuss the opinions of individual’s w ithin the country, the beneficial factors of drug testing welfare recipients as well as the unbeneficial factors, as well as who decides if drug testing welfare recipients goes into effect or notRead MoreThe Drug Of Drug Testing Welfare Recipients912 Words   |  4 PagesDrug Testing Welfare Recipients To test or not to test has been has been the question at hand for many states that are dealing with whether or not to pass the law that welfare recipients should or should not be drug tested in order to receive assistance from the government. Florida was the first state to mandate the law in 2011 and thereafter twenty four other states in the last year have also passed this law in our own state of Oklahoma being one of them. Although alcohol is legal it is abused farRead MoreWelfare Recipients Should Be Periodically Tested for Drugs822 Words   |  3 Pagessupported by government welfare programs for help with their financial necessities. The argument everyone is making nowadays, i s whether or not they should be drug testing recipients of welfare. I agree with this strongly because I know that if I were paying taxes on this program I would not want someone going out and abusing this privilege on drugs. People collecting welfare, or other government assistance, should be drug tested because if they are just going to spend money on drugs, they do not needRead MoreDrug Testing Essay1200 Words   |  5 Pagesaround a lot of people today, â€Å"Is drug testing the welfare constitutional or not?† When dealing with this we come to many road blocks. We should know and understand the difference in a drug use problem and a psychiatric disorder. Also understanding the difference in substance abuse and substance dependence. Confusing the two could be an issue. When you decide to drug test the welfare there is much more that needs to go into it than just the test to determine if you should receive benefits from the stateRead MoreThe Controversial Idea Of Drug Testing Welfare Recipients1510 Words   |  7 Pagesâ€Å"Taxpayers should provide support to those in need; recipients, in return, should engage in responsible and constructive behavior as a condition of receiving aid.† (Robert Rector 2) As I worked on the controversial idea of drug testing welfare recipients, the most important thing I leaned is that Kline and colleagues surveyed substance use among a representative sample of welfare recipients in New Jersey. They found that 12 percent admitted that they used cocaine, but 25 percent tested positive for

Globalization And Its Impact On Environment - 1380 Words

Globalisation is the process where world communicates through technology, politics and trade. It is a method of communication and combination among the individuals, businesses, and managements of different countries. Globalisation means a mostly economic event, mixture of national economic organisations and the fast increase in cross-border economic, cultural and technological exchange (The Australian APEC study centre, 2002). Globalisation has affected various nations in a different way such as Economically, Socially and politically. Globalization helps to increases an International Trade, mainly creation of new trade treaty between the developing and developed countries. Globalization binds nations together (Tverberg, G., 2013). The most important thing of globalization is impact on environment is that, there is an improvement on use of resources and awareness. There is a worldwide market for the companies and customers which creates good way to get product easily from differe nt countries. This creates steady cash flow into developing countries thus globalization has more benefited to developing countries than developed countries (Jessicahbrt/March 2007). Many people believe that globalization has benefited developed country more than developing countries. However, I strongly disagree that globalization has benefited developed countries more than developing countries. As developing countries has many benefits and developed countries faces some problems due toShow MoreRelatedThe Impact Of Globalization On The Environment1555 Words   |  7 PagesIt is widely accepted today that human influence since the advent of the industrial revolution has rapidly increased the negative changes in the Earth s environment.1 In the modern era, the processes and effects of the forces of globalisation can be seen to be exacerbating the problem of environmental decline exponentially. For the purposes of this essay, globalisation can be defined as â€Å"the increased int erconnectedness and interdependance of peoples and countries†, involving â€Å"...the opening ofRead MoreImpact Of Globalization On The Environment1750 Words   |  7 Pagesresistance, as anxiety-coping mechanisms, and as networks of solidarity and community (Karner et. al, 2004). The impact globalisation has had upon local religious practices is exemplified by the Batek people of the Peninsular Malaysia, a small population of 1,500 people, whose religion is deeply embedded in their local environment, and processes of globalisation have transformed that environment radically. Hence, as a result of globalisation the importance of geographical spaces, both in the past and theRead MoreImpact Of Globalization On The Business Environment1732 Words   |  7 PagesGlobalization has created a great amount of advantages and disadvantages for businesses of all different varieties. International business relationships have allowed companies to operate more efficiently by moving manufa cturing to foreign nations that offer cheaper labor (Petri, 1991). Additionally, the business environment is greatly impacted by global forces that may put organizations at a disadvantage (Lowe McCrohan, 1989). When companies operate on a global level, they are expected to respondRead MoreThe Impact Of Globalization On The Business Environment1356 Words   |  6 Pagesbusiness operational environment is now characterized by high volatilities and uncertainties than it ever had. Globalization has become the order of the day and a reality to all players both on the domestic and international scene. Those firms that has become oblivious of the global economy are destined to the archives of business history. Corporate strategist are kept busy constructing and coining new strategies to cope with the changing environment. The business environment has become increasinglyRead MoreImpact Of Globalization On Business Environment1713 Words   |  7 Pagesthat greatly impact the continual su ccess of a business. More so we live in era where these changes are only accelerating increasing uncertainty and the growing complexity of the business world. Economic power continues to shift eastward and different markets and trade linkages are emerging causing the boundaries between industry and sectors to blurring. Discontinuities and megatrends are an inherent part of today’s business environment and it is important the businesses assess the impact of both theseRead MoreImpact Of Globalization On The Business Environment2094 Words   |  9 Pagesin one corner of the world affects what happens in the rest of the world. Doing business is no more limited to just national borders. Joint ventures, international consumers/customers and global supply chains are gradually changing the business environment. Previous studies in international business have described the internationalization process of an organization as the path it takes to increase its presence internationally (Welch and Luoustarinen, 1988). Herman, (2008) referred to internationalizationRead MoreImpact Of Globalization On The International Security Environment954 Words   |  4 PagesGlobalization Without question, globalization has had an impact on the international security environment. More than ever before, nation-states are able to communicate, trade and war with other countries with unprecedented speed. Yet, even in a globalized system, traditional security theories are still valid. Globalization has played an undisputed role in giving non-state actors, nongovernmental organizations (NGOs) and intergovernmental organizations (IGOs) a voice in the international securityRead MoreThe Impact Of Globalization On The Workplace Environments Of Different Cultures Essay1710 Words   |  7 Pages Under current United States law, â€Å"a work environment is considered discriminatory only if it is pervasively hostile or abusive† (Green 658). Thus, judgements based on looks are completely tolerated, as aesthetic discrimination is arguably not abusive. Iranian scholar Zahra Ghordati notes in her recent publication, â€Å"The Influence of Globalization on ‘Lookism’ in Workplace Environments of Different Cultures†, that â€Å"individuals should be free to discriminate on the basis of their own values. This meansRead MoreImpact Of Globalization On The Communities Of Persons And Environments1912 Words   |  8 Pagessourcing pursued with a social purpose† to effect change for communities of persons and environments in need of preservation (Theroux, 1993, p.7). Their financial giving was at the highest level realized by â€Å"any U.S. public company† (Theroux, 1993, p.8). By operating the business in a way which valued the contributions of em ployees at every level and supported all employees (Theroux, 1993, p.8). The main differentiating factor was that the brand valued social steward as highly as it did financialRead MoreImpact of Globalization on Sme with Respect to Tanzanian Environment9022 Words   |  37 Pagesbe an enormous shift of economic power from today’s rich countries to what are still labeled DCs, and especially to Asian DCs This shift is the likely result of the ongoing globalization of economic activities, i.e. the increasing worldwide integration of markets for goods, capital and, last not least, labour. Globalization refers to an evolving pattern of cross-border activities of firms involving international investment, trade and cooperation for purposes of product development, production and

Marketing Plan Time Warner Cable free essay sample

Running head: Marketing Plan – Time Warner Cable Marketing Plan – Cable – Time Warner Cable Bonnie Bagby BUS 620 – Managerial Marketing Dr. Uchenna Nwabueze August 30, 2010 Abstract The marketing plan for Time Warner Cable reviews the market conditions, including emerging technologies and competitors and provides a marketing plan with focus on maintaining current customers and adding new commercial customers by focusing on cloud offerings, teleconferencing and telemedicine. Marketing Plan – Time Warner Cable Executive Summary Time Warner Cable (Time Warner Cable), the second largest cable provider in the United States, continues to face stiff completion from the number one cable company Comcast and satellite pay-for-TV providers DishNet and DIRECTV. New competitors may be a bigger challenge to Time Warner Cable’s survival, than the existing pay-for-TV companies previously mentioned. New competitors include: telephone or telco communication companies utilizing internet protocol television (IPTV), Netflix with on demand video, Hulu with free video of top shows and video game machines that can stream free video to a larger screen. Pay-for-TV provider customer service levels have never been satisfactory and recent price increases have left consumers looking for alternative options (Goldman, 2010). Time Warner will introduce ala-carte cable pricing, allowing the consumer to choose specific stations based on their personal preferences. Time Warner will replace the reduced profits of ala-carte cable pricing by backhauling, for commercial applications including, teleconferencing, telemedicine and cloud computing. Time Warner Cable will also focus on improving customer service levels by narrowing service windows and offering a bonus plan for technicians, based on first time repair yield and customer feedback. Time Warner Cable’s investment in advanced fiber optic technologies has them well poised to lower consumer television, phone and internet service expenses, while replacing profits by focusing on commercial applications. Company Overview Time Warner Cable is the second largest cable provider and fourth largest television communications supplier traded on the New York Stock exchange as TWC. Time Warner has invested heavily to create robust, technologically sound high definition transmission networks strategically focused on five geographic regions within the United States. Time Warner Cable offers consumer pay-for-TV options including; Home Box Office, cable telephone service and internet broadband service. TWC serves more than fourteen million customers with video, high-speed internet and home phone services. Time Warner Cable also offers phone, internet, ethernet and cable television to businesses of varying sizes. Market Overview The cable television market is one sector of the pay-for-TV market. Pay-for-TV is found in ninety percent of homes, in the United States, costing an average of seventy-one dollars monthly (Goldman, 2010). The cable television market is experiencing fierce competition from satellite carriers, fiber optic providers and emerging technologies. Cable has enjoyed more longevity than fiber optic or satellite, but customers remember the days when outages were a common occurrence. Cable service levels are extremely low with an overall customer satisfaction of fifty-nine on a scale of one hundred, lower than even the airline industry (Yao, 2010, p. E2). Cable service stories are riddled with complaints of technicians unable to complete repairs, extremely wide service appointment windows, technicians who never show and technicians with bad attitudes. David Goldman of CNNMoney. com shared survey results, which indicated one in eight consumers will eliminate or scale back on their pay-for-TV service in 2010. Consumers indicate the rising cost of pay-for-TV options, the emerging on-demand internet video options, and the current overall economic situation as the reason for the expected shift from pay-for-TV services. The Competition The pay-for-TV market has four major players which include: Comcast Communications, Time Warner Cable, Cox Communications and Charter Communications servicing approximately forty-seven million customers. The overall cable industry has lost five million customers between 2006 and 2009 to fiber optic and satellite solutions (Yao, 2010, p. E2). Satellite carriers DishNetwork and DirectTV service thirty-three million customers. Both satellite and cable providers have been targeted, by fiber optic providers, like ATT and Verizon communications. The emerging technology of internet protocol technology (IPTV) is the most recent competitor, targeting the pay-for-TV customer base. Phone companies or telcos have entered the competition using fiber optics and IPTV to allow video streaming. Telephone companies, now called telcos, are spending billions on fiber optic installations to support IPTV technology. The technology will offer remote areas, currently untouched by cablevision, but penetrated by satellite, a pay-for-TV option. GenosTV is currently beta testing IPTV with a planned release date of January, 2011 (Entertainment Travel, 2010). While the cable industry certainly has a customer service challenge, satellite providers do not fare well in satisfying customers either. Satellite suppliers DISH Network and Direct TV had fifty-two thousand complaints made to the Better Business Bureau between 2007 and 2010 (The Patriot Ledger, August 7, 2010, p. 24). Customer complaints generally focused on extremely high cancellation fees, promotional rates that skyrocket, after an introductory period, and quality or service levels of third party satellite vendors. Satellite dishes are also banned by some housing associations for aesthetic reasons. Description of Product or Service Time Warner offers exceptional broadband, internet and phone service with extremely limited service interruptions thanks to recent investments in technology and fiber optic networks. Time Warner offers access to Disney, Cartoon Network, PGA golf, NASCAR racing, Lifetime, Home Box Office, On Demand Home Box Office and a host of other high-profile popular network options. Access to popular networks like Disney has created tension between Time Warner Cable and the consumer during contract negotiations. The popular networks are beginning to negotiate charges if Time Warner Cable wants to continue showing their product. The consumer loses, because rates increase to cover this increased operating expense. Time Warner Cable Media Sales offers national, regional and local companies affordable advertising solutions targeted to specific regions. The advertising dollars may be used to offset the usage fees from networks like Disney. Time Warner strengths include: ethnic show offerings (Gibbons, 2010), multi-room digital recorders, remote programming of digital recorders, the start-over viewing option, and day/date on demand movies. The start-over viewing option allows viewers who missed part of a show to press select and start the show over! In regions with a large Spanish speaking population, option packages consisting of Spanish speaking movies or television programs to appeal to a larger demographic audience. Time Warner has made it easy to digitally record multiple shows simultaneously, for viewing whenever the consumer wants. The Time Warner consumer also has the option to remotely program the recording option if plans change and they are going to miss a favorite show! The convenience of digitally recording, without concern about a tape or disc running out before the show is over, makes the recording process more enjoyable. Marketing Budget Time Warner Cables marketing budget is $1,027,468 or 5. 75 percent of the 2009 total revenue. The budget will be distributed in the following percentages: five percent for home consumers, five percent for community goodwill services, forty-five percent for telemedicine and forty-five percent for cloud computing efforts. Description of Location Time Warner Cable, employees 48,000 employees with locations in 28 states and corporate offices in New York, NY, Stamford, CT, Charlotte, NC, Herndon, VA and Westminster, CO. Time Warner Cable has regionalized their service locations to five regions, within the United States, including the West coast region, the East coast region, the Midwest region, the Texas region and the New York region. Segmenting the business into regions allows Time Warner Cable to offer region specific advertising and options, based on the demands of the specific region. Pricing Strategy Time Warner will offer consumers personalized service bundles. The consumer will be allowed to pick and choose networks based on their personal taste. Time Warner will provide historical data to aid the consumer in choosing networks. The pricing will be tiered by the number of channels chosen with a minimum twenty-five dollar package, which includes ten channels. Time Warner will also offer tiered pricing based on broadband usage. Similar to phone companies, Time Warner Cable will offer limited and unlimited broadband usage rates. The consumer will set their price based on personal preference and usage. Allowing the consumer to choose how much they want to spend for television and cable will allow Time Warner to continue generating revenue, instead of being disconnected, because consumers feel the price is too high. Time Warner pricing in the commercial markets will be at premium rates. The commercial market will overload network capacity, as more companies participate in teleconferencing, hospitals in telemedicine, and cloud computing opportunities. Time Warner will tap into government incentives to offset infrastructure costs, while offering the most technologically advanced network services in the industry. Time Warner will reinvest ten percent of the profits gained via the commercial markets in infrastructure growth. Summary and Implementation Plan Time Warner will focus on cloud computing for new revenues. Cloud computing is a sharing of resources on-demand, twenty-four hours a day, seven days a week. Cloud computing can be software sharing, data storage or data backups done over the internet. Small and large companies see benefits in cloud computing because it allows the usage of a variety of software and hardware without making an actual purchase. For the small business person, it allows them state-of-the-art technology without the state-of-the-art pricing. For the large business, it allows operations support to be minimized, therefore, reducing their employee overhead. Information technology personnel and equipment have traditionally been leased or out-sourced at many businesses. The cloud computing option allows the business to focus on their primary competency while allowing the cloud provider to concentrate on the information technology issues. Time Warner Cable will strategically align themselves with data companies offering cloud services. Time Warner Cable is poised to enter the telemedicine field both with their advanced fiber optic networks and their proximity to one of the world’s leading hospitals, the Cleveland Clinic. The Cleveland Clinic is offering patients the option of meeting with doctors via a teleconference for follow-up visits after orthopedic surgeries. Time Warner Cable will aggressively collaborate with hospitals, to offer telemedicine services making it easier for both doctors and patients to interact. Profits from the telemedicine field will replace profits lost in the consumer cable market. Time Warner will begin offering home consumers personalized packages based on the individual consumers needs, ethnic choices and usage levels in January, 2011.