Of Human Bondage The Women In Philip Careys Life

Of Human Bondage by William Somerset Maugham The Women in Philip s life In the novel Of Human Bondage, the main character, Philip Carey, has a myriad of people whom are very influential in his life. William Somerset Maugham portrays Philip as having three women in his life that are of great importance to Philip s character. These three women are Mildred Rogers, Norah Nesbit, and Sally Athelny. Mildred is a negative influence on Philip whereas the other two women serve as positive influences in Philip s life. Of the three, Philip loves Mildred the most, though Mildred loves him not. Mildred is a negative influence on Philip. Though he loves her, she doesn t love him back. She is grateful toward Philip and rewards him with various†¦show more content†¦She is successful in convincing Philip to focus on his studies rather than herself. Therefore when he s with her, he passes all three exams without any trouble and has earned his vacation that he is reluctant to go on, but is persuaded by thoughtful Norah to do so. Unlike Mildred, Norah appreciates Philip and doesn t allow him to waste his money. Philip intentionally chose Norah s ilkShow MoreRelatedAnalysis Of William Maugham s Of Human Bondage 1653 Words   |  7 PagesHonors English IV 18/29 May 2015 A Dragging Feeling Every human has their own unique form of bondage from which they must break free. In Of Human Bondage, William Maugham uses main protagonist, Philip Carey, as a mortal character that serves as a thin line of difference between the world within the novel and one that Maugham himself lived in. Both Philip and Maugham serve as a parallel to each other, each portrayed with their own form of bondage tied to their humanity. From the analytical standpoint

The Negro Digs Up His Past - 920 Words

In today’s society, many have come to believe what they have been instructed over the years, whether it is fiction of facts. Living in a world, where only certain race can be seen as superior to others. Schomburg was a pioneer beyond his times. In the article â€Å"The Negro Digs up His Past†. The beginning of this essay revealed a powerful statement, â€Å"The American Negro must remake his past in order to make his future† (Arthur Schomburg). It is very clear, Schomburg realized the importance of being knowledgeable on your true history. â€Å"History must restore what slavery took away, for it is the social damage of slavery that the present generations must repair and offset†. Therefore, I acquiesce with such statement, it is up to the present generation to fight, and to aspire on restoring what was taken away. As we acquired more intelligence, today’s generation must continue on indoctrinating one another on our true history. However, let†™s not forget, slavery was not the onset of the Negro history; when in fact, slavery interrupted the Negro history. Meanwhile, long ago, before slavery, Africans ruled the world, built nations, mastering in architectural ideas, philosophies, etc. Nonetheless, it is crucial for the Negro to dig up his past, for from it; today’s Africans shall conceive their true potential, and their ancestor’s greatest achievements. Just as Schomburg found his motivation after being told â€Å"Negroes has no history. On the other hand, he then stated â€Å"The Negro thinkingShow MoreRelatedThe Negro Digs Up His Past1700 Words   |  7 Pages Why Dig Up the Past? This article â€Å"The Negro Digs Up His Past’’ by Arthur schomburg on 1925, elaborates more on the struggles of slavery as well as how history tend to be in great need of restoration through mindfully exploring on the past. The article, however started with an interesting sentence which caught my attention, especially when the writer says ‘’The American Negro must remark his past in order to make his future’’ (670). This statement according theRead MoreThe Negro Digs Up His Past By Arthur Schomburg1549 Words   |  7 Pages The article â€Å"The Negro Digs Up His Past’’ by Arthur schomburg on 1925, elaborates more on the struggles of slavery as well as how history tend to be in great need of restoration through mindfully exploring on the past. The article, however started with an interesting sentence which caught my attention, especially when the writer says ‘’The American Negro must remark his past in order to make his future’’ (670). This statement according the writer, explains how slavery took away the great deal freedomRead MoreRestoring the History of African Americans in The Negro Digs Up His Past by Arthur Schomburg1018 Words   |  4 Pages Why Dig up the Past? The Negro Digs Up His Past by Arthur Schomburg is an article he wrote in 1925, in which he complaint that somehow through the years African American history has been questioned and denied as many claim that Africans have no history at all. He uses this paper to illustrate the importance of recording the collective accomplishments of African Americans and that we must at all costs save any evidence, so that things like this do not happen again in the future. He wants to makeRead MoreWhat Was The Overall Impact Of The Harlem Renaissance1110 Words   |  5 Pagesdescribe the â€Å"New Negro†? Alain Locke was born on September 13, 1885, in Philadelphia. He was a writer, philosopher, and educator. He enjoyed the arts. He attended Harvard University, Hartford College, Oxford and Humboldt University of Berlin. He was a guest editor of for â€Å"Harlem Mecca of the New Negro† in March 1925 and in December of the same year the issue was expanded into The New Negro which is a collection of writings by African Americans. Locke himself contributed five of his essay which wasRead MoreColor Runs Deep868 Words   |  4 PagesThe word â€Å"Negro† was a self-identification that the black community gave themselves. It showed the degrading era of America towards African Americans. Langston Hughes is an African American man who uses the literary device of allusion to talk about the treatment of the black community in the early 20th century up until the present. Darkness and shadows usually speak of the past or looking to past. Hughes digs deep into the dirt of African land where his ancestors are buried and shares the historyRead MoreHoles Essay835 Words   |  4 Pagesto get across, Louis Satcher in the novel holes does exactly this. Throughout the novel Satcher is constantly convey ing the message of racial tolerance and intolerance, perseverance and has used clever techniques such as linking references from the past with the present to create an interesting novel filled with important themes about life. Satcher is constantly showing discrimination throughout the novel, one way he has done this is through the character of Stanley. He shows this when StanleyRead MoreThe Black Man and Langston Hughes1601 Words   |  7 PagesAmerica. Color which is inherent in the concept of self, manifest in race consciousness. This is extremely significant because an African American establishes his identity with other individuals, known or unknown, on the basis of a similarity of color and features, that allowing the individual to be included in groups membership, â€Å"the subject of his self identity.† After the African Americans began to search for their identity looking through heritage, tradition, and folk traditions. Langston HughesRead MoreBaseball Isn’t as Simple as Black and White1392 Words   |  6 Pagesa utopia. You see, before Jackie Robinson debuted for the Brooklyn Dodgers in 1947, there were no African-American baseball players. So, African-Americans were relegated to the Negro Leagues to play baseball. The Negro Leagues produced a fair amount of Baseball legends such as Satchel Paige and Ernie Banks. But, the Negro Leagues were seen as much lower talent-wise than the Major Leagues, where all the white people played. So, because of this, some African-Americans, who may or may not have beenRead MoreAnalysis Of Black Like Me1014 Words   |  5 PagesTo accomplish this task JHG took special pills and exposed himself to ultraviolet rays to darken the pigmentation of his skin, on top of the pills he also rubbed in a special dye that caused his skin to become even darker. After â€Å"transforming† into a bald-headed, black man JHG set across the southern United States. On his adventure he kept a journal, to document the events, in his journal he wrote about the people that he met and the advisement that they gave him. A considerable amount of the quotesRead MoreDelprà ¸ve 11607 Words   |  7 PagesTommy’s shack, swiping the mucus f rom his upper lip with his sleeve in an authoritative (3) flourish before he began. They had listened attentively (4) to all the big words from this small boy. Tommy started to cry with euphoria, rocking in his chair like a child. [†¦] She stared at him incredulously (5) and covered her lips with her fingers, nodding demurely (6). Then she found courage enough to offer him some food from the kitchen, and all four of them walked up to the mansion and ate in the scullery

Concept and Value of Entrepreneurship Free Essays

string(33) " is caused by nature or nurture\." Question: What is entrepreneurship? Illustrate your answer with suitable examples from your home country. Nowadays, entrepreneurship places an important determinant of development in the society and regarded as the â€Å"rock stars† in the business world. According to Global Entrepreneurship Monitor (GEM), entrepreneurship is defined as: ‘any attempt to create a new business enterprise or to expand an existing business by an individual, a team of individuals or an established business’. We will write a custom essay sample on Concept and Value of Entrepreneurship or any similar topic only for you Order Now It means that the individuals or an established business are able to make a unique, innovative and creative contribution whether in employment or self-employment. At the same time, entrepreneurship represents people who are driven to act on opportunities and environmental catalysts in the face of limited resources. At its core, entrepreneurship is starting a business from idea conception to managing the company for the long term. There is no doubt that entrepreneurship deserves the reputation for the reason that it has the level of freedom of which traditional managers can only dream. ( Morrison, 2000) In order to inquire entrepreneurship deeply, this article illustrates two essential parts to analysis entrepreneurship. The first aspect is giving the concept of entrepreneurship including the explanation of entrepreneurship and discussing whether entrepreneurship is aroused from nature or nurture. The second part is considering the value of entrepreneurship. Part one: the concept of entrepreneurship Entrepreneurship can be explained into various approaches, including economic approach, personality approach and other approaches. In this part, the article put emphasis on the economic dimension and personality dimension to analyze the features distinguished entrepreneurs. The role of entrepreneurship is embedded in the mainstream economic models. Considering the direction of causality between entrepreneurship and economy, it can be proved that economic development generates many opportunities which can transform new ideas and create the new enterprises. On the contrary, the creation of new industries and the innovation of existed firms which stimulated by entrepreneurship may stimulate the economic growth. Therefore, entrepreneurship can be regarded as both the cause and effect of economic development. From an economic perspective, the measure of entrepreneurship is the contribution of new firm formation. Entrepreneurs are more than a business man, they are the speculative trader which is skilled to put forward new ideas, grasp the opportunities and combine the effective management with innovation in the risk and uncertainty background. When starting up a new enterprise, there are a number of jobs available can be generated. When facing with the economic slump and financial crisis, entrepreneurs can drive the company get out of the trouble by seizing opportunities and making innovation. There comes a conclusion that the entrepreneurs as the agent of economic change so that it makes huge contributions to economic growth. ( Oscar, Javier Pablo, 2009) It is far from enough for explaining the entrepreneurship in economic rationale. Economic perspective ignores the special human abilities and differences in human values, capabilities and power of human will result in different practical solutions. Therefore, it is essential to take the personality into account. Personality traits aim to using the characteristics of individual to explain the differences of individual actions when facing the similar conditions. Personality traits also explain the behaviors of entrepreneurs. There is no doubt that the individual personality of entrepreneurs stimulates their passions, social interactions and creativeness. In order to give a deep understanding of entrepreneurship, there are several traits which have a close relationship with entrepreneurship. ( Littunen, 2000) Innovation is the soul of entrepreneurship. Hampered by uncertainty and limited resources, entrepreneurs should to reply the variety agile efficiently and become creative in facing the challenges. Since the essence of entrepreneurship is doing the different things rather than making something better, the lack of innovation will result in the decline of enterprise, even perishing. In the point of view of CEO Zhang Ruimin, entrepreneurship is the creative destruction, if the enterprise attempts to make great achievements, there is a need for enterprise to destroy themselves, and otherwise they will be destroyed by other firms. Thus, recently, Haier put forward an idea that enterprises should be adapt to the demand of epoch development other than willing to success. Haier relies on the pursuit of innovation perseverance by the means of setting up an independent operation mode of the win-win body successfully become a leader in the industry. ( Okpara, 2007) Adventure is the nature of the entrepreneurial spirit. Facing with the potential risks and uncertainty, it is impossible to possess entrepreneurship if lacking of adventure. It is said that you must kiss a large number of frog to find the princess. It means that entrepreneurs should have to experience setbacks and failures in order to be success. Liu chuanzhi is the representative of entrepreneur in china. Although he has been relieved from this office, he still keens to start new businesses. Regardless of facing risks and many challenges, he intends to transform Lenovo into an enterprise which produces enterprises. It can be drawn that entrepreneurs have the spirit of adventure and dare to be the first one. (Hadji, Cocks Mueller, 2007) Social vision is the key to entrepreneurship. Social vision can be regarded as a strong sense of obligation and destiny to satisfy human needs. Possessing social vision promotes entrepreneurs to find the opportunities and act as an agent of social age. Li kaifu, the CEO of Innovation Works, stress that entrepreneurs should spare no effort to produce more social returns. He proves himself through actions. September 4, 2009, Kaifu Lee resigned from Google to run his Innovation Works as an angel investor and create new models for society by his huge influence. Li kaifu has the sense of obligation and aspiration to make contribution to social and economic development by creating new business and innovation. What’s more, there are many other characteristics which are associated with entrepreneurship such as locus of control, determination, and trusting and trustworthy. When entrepreneurship attracts public’s attention, there is a heated debate aroused about whether entrepreneurship is caused by nature or nurture. You read "Concept and Value of Entrepreneurship" in category "Papers" Some groups believed that genetic factors existed to drive people to engage in entrepreneurial activity. There is no doubt that some kinds of specialities are people born with, such as the innovativeness, adventurous and locus of control. These characteristics are determined by genetic factors rather than training or other environmental factors. It is insisted that genes may have an influence on chemical mechanisms in the brain so that people maybe more willing to pursue entrepreneurial activity. Genes also affect individual characteristics which can make entrepreneurs different from others, such as people who possess characteristics of innovativeness and locus of control are more likely to throw themselves to the entrepreneurial activity. ( Kroeck, Bullough Reynolds, 2010) Genes entrust people the ability to be more sensitive than others to environmental stimuli, it means that entrepreneurs are easier than others to master the social change in order to prepare in advance. What’s more, genes may make people to good at find favourable factors and opportunities to ensure the company development. Therefore, it is nearly impossible to find a simple formula or entrepreneurship that can be trained, the specific characteristics and habits possessed by the successful entrepreneurs was inherent. ( Kenney Mujtaba, 2007) However, some groups take the opposite view that entrepreneurial leaders are made rather than born. They consider that there is hardly existed entrepreneurship gene for the reason that the majority of entrepreneurial leaders start at a young age. According to the survey, about 33% of the entrepreneurial leader said that working in the corporate environment makes essential contribution to the success of their business. At the same time, 45% of entrepreneurs establish their own businesses after the age of thirty. Although there still have young entrepreneurial leader, it is no doubt that the knowledge they acquire in the college and the personal experiences through the corporate and social environment are essential to their success. In spite of the young age, over a half of entrepreneurs regarded themselves as the â€Å"transitioned leader† for the reason that they have spent a much time in the traditional employment before starting their own business. The education and experiences lay great foundation on the entrepreneurs. It can be concluded that entrepreneurs are aroused from both nature and nurture. Some unique characteristics of entrepreneurship which include creativeness, locus of control and risk-takers are born with and can not be taught, these characteristics make the entrepreneurial leaders apart from the traditional managers. Nevertheless, becoming successful entrepreneurs and running the business successfully in the long term are not simply requiring the specialties, but also depending on the combination of internal and external factors, consisting of education, timing, culture, social environment and sometimes luck. Part two: the value of entrepreneurship Almost without exception, entrepreneurship brings a lot benefits to individual, companies and society. Most importantly, entrepreneurship indeed generates great economic benefits so that it should be attach importance to. Actually, entrepreneurship is regarded as a challenge for people. It requires people to break the traditional thinking of managers and become the risk-taker and create a new business. Although it may be difficulty for people due to the lower median incomes and more volatile and less secure, entrepreneurs could earn self satisfaction and rewards which is an opportunity for them. At the same time, developing the entrepreneurship can generate self sufficiency which can create the wealth. According to the top ten popular entrepreneurs in china which is ranked by Forbes, consisting of CEO Ma huateng in Tencent, CEO Ma yun and other entrepreneurs, the aim of ranking is to make entrepreneurship internationally respected and admitted. Therefore, facing uncertainty risks and challenges, entrepreneurs are still willing to create their own business and achieve their values. Firth Mcelwee, 2009) Entrepreneurship also plays the dominant role in the enterprise development; it is the major source of the enterprise core competitiveness. The core competitiveness of enterprise is regarded as the extension of entrepreneurship and it can be reflected by the visionary and vigorous leader. As being the unique position in company, it is important for entrepreneurs to take responsibility of risk activities such as the organization innovation, management innovation and value innov ation. For example, in 2002, Huawei was facing the challenge of lacking of technology advantages and entering the cyclical downturn, CEO Ren zhengfei carried out the deep reform which includes industrial restructuring and internal restructuring and finally enterprise met the success. It proved that entrepreneurship does not simply constitute the internal driving force of development, but also become the external development opportunities. Entrepreneurship makes huge contribution to the social development, especially in economy. Entrepreneurship generates a large number of employment opportunities by the establishment of new business which is treated as a significant input to economy. It is also improving the level of productivity by boosting the GDP rates or tax contributions. Moreover, entrepreneurs are able to create many innovations which promote the boom of inventions the world would have been a much dry place to live in. Especially in recent years, China is experiencing the economic downturn influenced by the global economic crisis; it is in urgent need of entrepreneurship to promote the economic recovery. Sun mingnan is the represent of the generation of 80s, which was the most attractive young entrepreneur in Summer Davos, his successful experience proved that young entrepreneurs attach importance to the economic development in China. ( Santo, 2012) Above all, entrepreneurship has substantial value, it is increasingly treated as a vital driver of economic, productivity, innovation and employment development, and it is believed to be a key aspect of economic dynamism and a key factor to determine the birth and death of firms and their growth and downsizing. It is also promoting the self satisfaction and sufficiency. Since creating a new business and participating in self-employment has become a common activity in the world, entrepreneurship is widely recognized as the major drive in economic growth. After the basic analysis of entrepreneurship among the economic and political ways, as well as whether entrepreneurship is caused from nature or nurture, it can be concluded that entrepreneurs indeed have some kinds of characteristics which are born with, also need the knowledge and experiences. Combined with both nature and raining, entrepreneurs have the ability to make contribution to individual, enterprises and the society. In a conclusion, entrepreneurship is deserved for both people and government to pay attention to. References: Firth, K Mcelwee, G(2009), â€Å"Value-adding and Value-extracting Entrepreneurship at the Margins†, Journal of Small Business and Entrepreneurship, vol. 22, pp39-53 Hadji, M, Cocks, G Mueller, J(2007 ), â€Å"Toolkit for leaders: entrepreneurship and leadership prerequisites for a winning performance†, Journal of Asia Entrepreneurship and Sustainability, vol. , pp1-13 Kenney, M Mujtaba, BG(2007), Understanding Corporate Entrepreneurship and Development: A Practitioner View of Organizational Entrepreneurship, Journal of Applied Management and Entrepreneurship, vol. 12, pp73-88 Kroeck, KG, Bullough, AM Reynolds, PD(2010), â€Å"Entrepreneurship and Differences in Locus of Control†, Journal of Applied Management and Entrepreneurship, vol. 15, pp21-49 Littunen, H(2000), â€Å"Entrepreneurship and the characteristics of the entrepreneurial personality†, International Journal of Entrepreneurship Bhaviour Research, vol. , pp295 Morrison, A(2000), â€Å"Entrepreneurship: what triggers it? †, International Journal of Entrepreneurial Behavior Research, vol. 6. 2, pp 59-72 Okpara, FO(2007), â€Å"The Value of Creativity and Innovation in Entrepreneurshipâ⠂¬ , Journal of Asia Entrepreneurship and Sustainability, vol. 3, pp1-14 Oscar, GB, Javier, GB Pablo, MG(2009), â€Å"Role of entrepreneurship and market orientation in firms’ success,† European Journal of Marketing, vol. 43, pp500-522 Santo, FM(2012), â€Å"A Positive Theory of Social How to cite Concept and Value of Entrepreneurship, Papers

Tourism Report Ayrshire and Arran

Question: Provide a critical evaluation of the Ayrshire and Arran 2012-2017 Tourism Strategy (link to pdf below) focusing on the relevance of their selected target offers and their approach to community/ stakeholder involvement? Answer: Introduction: This report has dealt with a critical evaluation of Ayrshire and Arran Tourism strategy of 2012 to 2017. This report has dealt with some theoretical perspectives of tourism. Process of planning and destination development has been discussed in respect of various types of theoretical perspective of tourism. Therefore, impact of socio and cultural perspective and economic and environmental considerations of resort and destination development have been discussed in this report. Importance of tourism in Ayrshire and Arran: Ayrshire and Arran is a beautiful place of attraction. It is a brand of tourism of Scotland. For this area, tourism is the most important economy. This area generates 348 million revenue per year. The number of visitors is approx 3.5 million. 9000 job opportunities have been found from this area. In the year 2011, Ayrshire Economic Partnership (AEP) has made a commitment to strengthen the sector of tourism in the whole area. Therefore, in order to provide more strength to the tourism sector of this area, Ayrshire and Arran Tourism Strategy has been made in order to fulfill the promise. This strategy has aimed to incorporate involvement of all groups of stakeholders in this work (Ayrshire-arran.org, 2015). Vision: For the visitors, Ayrshire and Arran should be the primary as well as premier destination. The visitors should get most warm welcome from this place. Tourists will experience and enjoy the outstanding atmosphere of the coastline of this place. Therefore, the visitors will get amazing experience of the cultural heritage of this area. Country side of the place will give pleasure to the tourists (VisitScotland, 2015). Aims: The aims are as follows: To secure the leadership of this tourism industry that will guide the direction of the strategy To promote and market the Ayrshire and Arran as a developed destination of peoples choice To increase the level of quality of the tourism services To enhance the offers of tourism To improve the primary facilities those underpin the experiences of tourists Objective of the strategy: Therefore, the objectives of strategy have been taken for achieving some strategic direction of the initiative. Those objectives are as follows: To increase the quantity of visitors of this place from 3.50 million to 3.85 million To increase the spend f visitors by annual basis from 348 million to 418 million To increase the employment within this sector by 10 %, rate of employment will be increased from 8915 to 9807 jobs To maintain the natural, cultural resources and cultural heritage of this particular place Resort planning and destination development: As stated by, Jeffries (2001) planning of resort and destination, some considerations has to be made by the planning body or organization. Nature of tourism sector, natural and other resources, purpose of development, impacts are the most essential areas for planning a resort or destination in order to attract the tourists. On the other hand, Page (2003) argued that, Government involvement also needs to be considered while planning a destination for tourist. Tourism policy and requirements of Government should be considered by the planning organization. The type and structure of the governments and the planning and policy making authority of the government should be considered as the important aspects of planning and destination development process. Therefore, the priorities of the Government should also be considered while making effective plan and development for the destination. As stated by, Getz (1987), tourism planning should involve all planners. Planning should be effective. Therefore, the planning of destination and resort should involve all social and economical dimensions. The planning of destination for the tourist should balance the business impacts and social impacts of tourism. Process of planning should impact the social causes. Process of planning should also be integrative and strategic in nature. However, Veal (1992) also stated that, the planning of tourism in a particular place should be balanced by the perspective of regional planning. As stated by, Gunn (2002) tourism planning can be called as a complex phenomenon as because the planning is directed towards the future. Framework, time and structure of the tourism planning is already set and agreed. Therefore, the lifecycle of the tourist place should also need to be considered by the planning organization. On the other hand, Hall (2008) stated about four types of tourism planning. Boosterism, economic and industry oriented approach; physical approach and community oriented approach are the main types of tourism planning. However, Murphy (1985) has identified seven most important and common role of Government in the sector of tourism. Coordination with the activities of tourism, planning, regulation as well as legislation, stimulation and promoting the tourism industry, social tourism, are the most basic roles of the Government in order to boost the tourism industry. Government also plays its role as an entrepreneur as well as protector of public interest. These roles should be maintained by the government for boosting the tourism planning activity of a place within a particular country. Therefore, Ayrshire and Arran is a place of diversity. The locality is very rich and diverse. Various types of cultural heritage are presented there. Several initiative shave been taken for enhancing the local dimensions of culture that attracts the tourists. This can also help in order to maintain the cultural heritage of this particular place. Process of regeneration has been made for the development of the particular community. Many events and programs of this place have often organized by the local groups of local heritage and culture. Local groups and communities organize many events for the tourists. Darvel Music Company is a community group who often organize events for tourists (Seaton, 1996). However, Sharpley (1999) stated that, the destination should be marketed well for the tourists. Destination can be called a place where the people want to be. Therefore, the process of marketing in order to project as well as promote the destination has become complex as the competition has been increased a lot within the competitive market sector of United Kingdom. Marketing process should be colorful and extensive as well as strategic. Effective process of marketing and communication help to build a reputed brand within the competitive market sector. Attention of people must be grabbed by the extensive process of marketing. Therefore, it can be analyzed that, Ayrshire and Arran lacks from effective communication and marketing process of promoting the destination. Lack of co-ordination is responsible for this. It is the challenge for Ayrshire and Arran to organize various types of promotional activities. Cultural heritage and asset of this particular place should be marketed through creative as well as strategic way. Positive image and brand value will help Ayrshire and Arran in order to build a secure place within the competitive sector of tourism. This will also help the tourists to put the image of the place within the heart of the people (Unit, 2015). Therefore, making a brand of consumer-focused destination is a very important and essential task for the development and promotion of the place. All stakeholders should be involved in this action. Destination brand of the place should be flexible enough. However, the strategy of Ayrshire and Arran will grow in the right place with the help of effective process of communication as well as marketing. As stated by, Hall (2000) there are immense resources from online as well as printed materials. However, lack of co operation and co ordination has been resulted in effective marketing activities of this area. According to the strategy of Ayrshire and Arran, activities of marketing of this particular place will be delivered through several types of local, regional and national campaigns. Ayrshire and Arran will offer an extensive range of marketing activities in order to promote the services and products of this place. Therefore, the strategy shows that, the marketing activities will be delivered by the local as well as regional and national campaigns, leaflets, websites, brochures, trade shows, exhibitions and PR and press trips. As stated by, Mowforth and Munt (1998) these activities are effective for promoting the services of this place. However, the digital marketing activities should be taken. Effective techniques of digital marketing, like various types of content, case studies, and info graphics should be done in respective of the services those are offered for the tourists. Visit Scotland delivers whole national and local campaigns for the tourists. Visitor Information has been taken in order to provide proper as well as accurate information for the tourists. Therefore, for achieving the effective marketing and communication, Pan-Ayrshire tourism marketing plan should be incorporated in order to reduce the duplication. This plan has aimed to provide measurable return on investment (ROI) for the location. Therefore, process of destination marketing and communication has focused upon the major segments of market, segments of products. The strategy of Ayrshire and Arran is generally based upon the partnership approach. It is very necessary for all sectors, like private, community, voluntary and public sector, to be integral for both the strategy and implementation of the strategy (Pretty, 1995). Impact of economic, environmental, socio-cultural considerations upon the destination development: Economic effects: Tourism expenditure has direct and indirect effects to the economy of the destination. There are enormous numbers of sellers who often sell products and services to the tourists of the particular destination. These products are often associated with the cultural heritage of the particular place. Development of destination can be called as the economic engine. It has the large impact upon the development of economics. Several channels have been used for developing the economy by effective promotion of destination. Building new transportation networks and new markets, raising the profile of destination as well as various types of trade shows, exhibitions have been impacted over the economy. Development of destination will also help to increase as well as raise the quality of life (Swarbrooke, 1999). Therefore, economic development of can be effective with proper co-ordination as well as promotion of destination. On the other hand , Doswell (1997) stated that, visitor related industries of destination has the trend of growing than the other area of tourism. Promotion of destination can be the effective process of increasing the development opportunities of economy. Consumers or tourists have taken the chance of travelling across the world. Increasing number of tourists has impacted upon the tourism activity of the industry. The process of destination marketing has imposed a great impact upon the growing economy of the country. Therefore, development process of destination can be very effective on the economical development of the particular place. Environmental effects: As stated by, Davis et al. (1993) development of destination can have potential effects upon the environment though the contribution of the conservation and protection of environment. Sustainable tourism has the effect on the development of the spot. Sustainable tourism has the aim to protect the environment. Development of destination can have the potential to raise the awareness among the people of the place. Awareness has been built by the tourism industry to the people in order not to destroy the environment. Saving of natural area can have the greater impact on the sustainable environment of the place. Destination development in tourism has the impact upon the raising of environmental awareness among the people. Environment protection as well as preservation has to be considered as a sustainable growth for the development of the environment (Ayrshire-arran.org, 2015). Therefore, the destination development process of tourism can also have negative impact upon the environment. Several facilities of tourism to the tourists often impacts negatively to the environment. Construction of resorts and other facilities, restaurants, shops etc will impact negatively to the environment. Development of destination of the tourist sector can have negative impact upon the natural resources of the environment. This can impact upon the destroy process of the natural resources. Tourism can destroy the soil, water resources, and other natural resources. Tourism also causes pollution. Air pollution, noise, solid waste, aesthetic pollution etc can be caused by the tourism activities. Socio-cultural impacts: As stated by , Hall (2008), there are some positive and negative impacts of tourism as well as destination development to the society and culture of that particular place of tourism. Some time projection of tourism can cause on the loss of identity and value of the definite destination. Often mass tourism can cause for this type of loss. However, sustainable tourism tries to maintain the cultural as well as social heritage of that particular place. On the other hand , Mowforth and Munt (1998) stated that, mass tourism often causes for the commoditization of that particular place in order to achieve the business goal and extensive level of profit. Cultural clashes often occur in order to provide development of the destination. However, sustainable tourism often tries to maintain the cultural heritage of the particular place. Tourists have the demand of the local crafts, arts, manufacturing products and souvenirs of the particular place. This often promotes the cultural heritage of the place. However, often this type of products has been promoted by the business perspective. Therefore, Ayrshire Arran has focused upon some important areas for strengthen the development of destination and the whole process of tourism. Therefore, the strengths of this area are the natural environment, cultural heritage, golf, food and drink, sailing, islands etc. Therefore, this place is organized as a tourist spot with the activities of these elements. This area is popular for the wedding activities, business tour of several companies etc. However, further focus upon the development of the products will be imposed by this place. Various types of significant and essential events will be occurred for attracting the visitors of the place. Therefore, there are lacks of collaboration as well as coordination in the activities of marketing the services of this place. Development of packaging and networking will play a greater role in order to increase the tourism activity of this place. This can help this place to promote this as a brand within the competitive sector of tourism market. Tourism is the main economy of this place. Therefore, this can be done for the effective development of the place. However, Pretty (1995) stated that, the AEP will do extensive work for the development of business activity with the help of economic development. The main focus of AEP is to develop the economy of the place. The main and important focus of this place is to identify the sector of tourism as an important growing industry. Ayrshire Arran has developed this strategy in order to sustain the process of tourism within this place. This strategy will include the overall stakeholders of this industry. Involvement of stakeholders is very important as well as essential job for developing the tourism sector. The leadership group will be established for the sake of the effective operation within the community. The development of destination and community will be very important and essential work for the development of tourism industry in this place. Conclusion: This report has dealt with the tourism report of Ayrshire Arran, a place in Scotland. 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